IBM: ‘End of Advertising as We Know It’
Consumers are more in control than ever and savvier about filtering marketing messages, according to a report partly based on an IBM survey of digital media and entertainment habits. The IBM Global...
View ArticleSeniors Fear Loss of Independence, Nursing Homes More Than Death
Senior citizens fear moving into a nursing home and losing their independence more than they fear death, according to a study, “Aging in Place in America,” commissioned by Clarity and The EAR...
View Article64% of Americans Have Discretionary Income
About 73 million US households now have discretionary income, up from about 57 million in 2002, according to a report by The Conference Board. The proportion of the US population with discretionary...
View ArticleIAB/PwC: Q3 Internet Advertising Revenues Surpass $5.2B, Set New High
Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 – yet another historic high for a quarter and a $1.1 billion increase, or 25.3%, over Q3 2006 – announced the...
View Article‘Social-Shopping Study’ Defines New Breed of Shopper – the ‘Social Researcher’
A new breed of online shopper – the “Social Researcher,” who places increased significant emphasis on peer feedback in product reviews when making purchasing decisions – is the focus of a recently...
View ArticleTop 10 Online Advertisers – October 2007
Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising,...
View ArticleHoliday E-Commerce to Grow in UK While Traditional Retail Stays Flat
Whereas total retail spending for the holiday season will likely be up only slightly from year-ago levels in the UK, France and Germany, online spending there is expected to grow strongly, according to...
View ArticleMost Companies Would Switch Mobile Operators for Device Management Help
CIOs, faced with a growing mobile workforce, a range of feature-rich phones, and demand for enterprise application mobility, are looking to their mobile operator partners to help manage mobile devices,...
View ArticleBlack Friday Shoppers Profiled, Spending to Be Down
One-third of consumers (37%) plan to shop on the day after Thanksgiving – Black Friday – that three percentage points more that those saying so in last year’s poll (34%), according to a recent Maritz...
View ArticleShift in Retailers’ Strategy: Customer Service a Key Success Factor
Most retailers have come to realize the importance of customer service and are being proactive in removing barriers to their ability to deliver a superior shopping experience, according to a recent...
View ArticleMarketing Execs: Most Web-based Campaigns Don’t Happen on Time
Though some 59% of seniors marketers acknowledge that their website is “critical” to their global brand and marketing strategy, they say nearly 70% of website-based marketing campaigns do not get...
View ArticleOnline Ad Spend by Industry – October 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleConsumer Confidence Plummets in Nov. Due to Gas Price Hikes, Credit Crunch
US consumer confidence reached its lowest level in more than two years amid concerns over record-high oil prices, continued trouble in the housing market and higher inflation, according to the most...
View ArticleHalf of IT Industry Executives Expect IT Budgets to Be Higher in 2008
Some 43% of IT industry executives say they believe that 2008 IT budgets will be higher than in 2007, and an additional 9% say budgets will be much higher, according to CDW Corporation’s Information...
View ArticleUS Retail E-Commerce Oct. Sales Up 19% from Last Year
Retail e-commerce (non-travel) increased 19% compared with Oct. 2006 levels and reached nearly $10 billion (excluding auctions and large corporate purchases), according to comScore’s US e-commerce...
View ArticleRegarding Media, B2B Marketers and Business Decision-Makers Don’t See I2I
The media that B2B marketers rely on to sell products and services aren’t necessarily those that business decision-makers use to help them do their jobs, according to (PPT slideshow) a Forrester...
View ArticleTop 10 US Social-Network and Blog Site Rankings Issued for Oct.
MySpace.com again tops the rankings of top US social-networking sites, with more than 58.8 million unique visitors in October, according to custom lists of top US social-networking sites and blogs...
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